Case Study – Business School Website
Working in a team of one UX designer, an editing team and partnering with web developers to deliver a redesign of 30 unit business school with over 500 pages of content, including application forms and
The directive from key stakeholders was to provide the Carlson School of Management with recommendations and suggestions on how they could improve the overall UX of their current website and create a positive user journey that aligns with their existing marketing strategy.
Key Deliverables:
- User research, user flows & user journey refinement
- UX strategy improvements & recommendations
- Persona review & suggestions
- Digital wireframe suggestions
- Presentation (30min)
About the Carlson School of Management
Since its establishment in 1919, the University of Minnesota’s Carlson School of Management has been a leader in business education. The Curtis L. Carlson School of Management is a business school at the University of Minnesota in Minneapolis. The Carlson School offers undergraduate, graduate, and doctoral degrees, as well as an executive education program
Personas
Worked with stakeholders to develop potential student personals for each academic program. Including:
- MBA
- Speciality Masters
- Executive Education
- PHD