Acupuncture Website
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content strategy writing, editing - client: Acupuncture Small Business
The client wanted a website that would bring new clients to his acupuncture practice. The project started with researching other acupuncture web sites within the local area.
I helped the client think through the audience for the site by identifying personas and identifying the tone of the content.
Worked on the site map and initial setup of the website using WordPress, choosing plugin and themes.
Reviewed content and structure of the site from the main page to sub pages, ensuring that the site met UI standards. Set up SEO and google analytics for ongoing measurement of site’s capabilities.